The AMZ Specialist | Amazon Ads Strategy & Management
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Handle It For Me

Amazon Ads Management for ongoing performance.

Hands-on management for Sponsored Products and Sponsored Brands, with defined campaign coverage, direct specialist support, and advertising decisions grounded in business profitability.

Focused advertising execution without full account management.

Who it is for

For businesses that want advertising managed with context

The service is designed for Amazon businesses that need consistent execution, clear priorities, and experienced judgment across campaign structure, targeting, bids, budgets, and performance tradeoffs.

1

Ongoing execution

Campaigns need recurring optimization and active management, not another list of recommendations.

2

Profitability-aware decisions

Advertising decisions should consider efficiency, sales contribution, inventory, margins, and broader business priorities.

3

Direct specialist support

Work directly with a senior Amazon Ads specialist who understands the account and the reasoning behind each priority.

No guaranteed outcomes: Advertising results depend on competition, pricing, product demand, inventory, listing quality, marketplace conditions, and other factors outside any manager’s control.

Standard or Custom

Choose the advertising scope that fits the account

Standard

Defined recurring management

$2,000/month

+ $750 one-time onboarding

  • 15 covered campaigns total
  • Up to three Sponsored Brands campaigns within the total
  • Sponsored Products and Sponsored Brands
  • Up to two combined Campaign Setup or Rebuild units per service month
  • Three-month initial commitment
  • Campaign headlines using existing client-approved assets and destinations

Custom

Broader or more complex advertising management

Individually quoted

  • More than 15 covered campaigns
  • More than three Sponsored Brands campaigns
  • Sponsored Display management
  • Greater recurring Setup or Rebuild requirements
  • Additional advertising complexity or specialized scope

What onboarding covers: Baseline analysis, campaign coverage and priorities, budget and approval setup, reporting configuration, and management transition. Onboarding preparation does not consume the two monthly Setup or Rebuild units. Campaign implementation uses those units. Initial restructuring beyond the included monthly capacity is separately scoped and quoted before acceptance.

What is managed

Routine optimization plus defined structural work

Covered campaign management

15 campaigns totalIncluding up to three Sponsored Brands campaigns in Standard.
  • Bid, budget, placement, targeting, and search-term decisions within the approved strategy
  • Negative targeting and campaign-structure improvements
  • Monitoring and prioritization across the named managed-campaign register
  • Sponsored Brands headlines using existing client-approved assets and destinations
Campaign definitions
  • Campaign Setup: Creation of a new campaign.
  • Campaign Optimization: Adjustments within an existing campaign.
  • Campaign Rebuild: Substantial restructuring of an existing campaign or replacement with one or more newly created campaigns.

Monthly structural capacity

Up to two combined Setup or Rebuild unitsAvailable each service month within Standard scope.

Routine optimization within a covered campaign does not consume a Setup or Rebuild unit. Structural work is prioritized with the client based on account needs and the approved strategy. Unused monthly capacity does not roll over. Work delayed by The AMZ Specialist is rescheduled rather than treated as expired capacity.

How campaign and work-unit counting works
  • Each distinct campaign ID on the managed-campaign register counts once toward campaign coverage.
  • A paused campaign counts while it is monitored, assessed, prepared for restart, or rebuilt.
  • Each newly created campaign counts as one Setup or Rebuild unit.
  • A substantial in-place rebuild of one existing campaign counts as one Rebuild unit.
  • If a rebuild creates multiple replacement campaigns, each newly created campaign counts as one unit.
  • The original and replacement both count during any period when both require active monitoring.
  • Repeated routine optimization of a covered campaign does not create another campaign count or work unit.
Managed and unmanaged campaigns

Covered campaigns are named in the managed-campaign register. Other live campaigns are unmanaged unless added in writing. Unmanaged campaigns may continue spending, and the client or another named party remains responsible for their budgets, monitoring, changes, and results.

How management works

A clear operating rhythm from review to optimization

1

Review and define coverage

We confirm account fit, scope, and any additional initial work before you commit.

2

Manage and improve

Covered campaigns receive routine optimization and prioritized Setup or Rebuild work within the approved strategy, budget authority, and monthly capacity.

3

Report and decide

Performance, completed work, priorities, decisions, and the reporting or meeting cadence are addressed through the written proposal and ongoing communication.

Approvals: Routine optimization can proceed within the approved strategy and spending authority. Increased spending limits, material strategic changes, new assets, or destinations require written approval.

What is included and what is not

Advertising management with defined boundaries

Included within approved scope

  • Sponsored Products and Sponsored Brands campaign management
  • Routine optimization across covered campaigns
  • Up to two combined Setup or Rebuild units per service month
  • Sponsored Brands setup and headlines using existing client-approved assets and destinations
  • One reasonable correction and resubmission for an Amazon-side or unexplained rejection of an included advertising submission
  • Correction and resubmission of verified factual, formatting, or compliance errors attributable to The AMZ Specialist at no additional charge

Separate or Custom scope

  • Sponsored Display
  • Campaign coverage above Standard limits
  • New image or video production
  • Brand Store creation or redesign
  • Listings, SEO, A+ Content, catalog work, or broader marketplace operations
  • Complex Amazon support cases or additional rejection cycles beyond the included framework

Amazon acceptance, eligibility, publication, delivery, or advertising performance cannot be guaranteed. Additional work is discussed and approved before it is added.

Related services

Choose diagnosis, focused implementation, or broader management

Amazon Ads Performance Audit

$995 one-time

A focused advertising diagnosis with prioritized recommendations, without implementation.

Explore the Ads Audit

45-Day Efficiency Reset

$3,995 Standard

A defined implementation engagement with a clear start, finish, and handoff.

Request Reset Scoping

Full Amazon Account Management

Core from $4,500/month
Growth from $6,500/month

Advertising coordinated with listings, SEO, creative, catalog, and marketplace operations.

Discuss Full Management

Frequently asked questions

Before you request Amazon Ads Management

What does Standard Amazon Ads Management cost?

Standard is $2,000 per month plus a $750 one-time onboarding fee, with a three-month initial commitment. Larger or more complex advertising scopes receive a Custom quote. Final scope, billing, service period, and notice terms are confirmed in your written proposal.

What does onboarding include?

Onboarding covers baseline analysis, campaign coverage and priorities, budget and approval setup, reporting configuration, and management transition. Onboarding preparation does not consume the two monthly Setup or Rebuild units. Campaign implementation uses those units, and initial restructuring beyond the included monthly capacity is separately scoped and quoted before acceptance.

Which advertising formats are included?

Standard includes Sponsored Products and up to three Sponsored Brands campaigns within the 15-campaign total. Sponsored Display is available through Custom scope.

What counts as a covered campaign?

Each distinct campaign ID named in the managed-campaign register counts once. A paused campaign still counts while it is being monitored, assessed, prepared for restart, or rebuilt. Campaigns expressly identified as unmanaged are outside the service.

What is the difference between optimization, setup, and rebuild work?

Campaign Optimization means adjustments within an existing campaign. Campaign Setup creates a new campaign. Campaign Rebuild means substantial restructuring of an existing campaign or replacement with one or more newly created campaigns. Standard includes up to two combined Setup or Rebuild units per service month. Routine optimization does not consume those units.

Does unused Setup or Rebuild capacity roll over?

No. Unused monthly Setup or Rebuild capacity does not roll over, create a cash credit, or reduce future fees. Work delayed by The AMZ Specialist is rescheduled and is not treated as expired client capacity.

Is creative production included?

Sponsored Brands setup and headlines may use existing client-approved assets and destinations. New image or video production and Brand Store creation or redesign are separately scoped.

What happens if Amazon rejects an included submission?

For an Amazon-side or unexplained rejection, one reasonable correction and resubmission within the agreed scope is included. Verified factual, formatting, or compliance errors attributable to The AMZ Specialist are corrected and resubmitted without additional charge. Amazon acceptance is not guaranteed.

Is this the same as Full Amazon Account Management?

No. Amazon Ads Management is advertising-focused. Full Amazon Account Management coordinates advertising with listings, SEO, creative content, catalog management, and defined marketplace operations.

Do you guarantee advertising results?

No. The service provides experienced analysis and execution, but results depend on the product, pricing, competition, inventory, listing quality, marketplace conditions, and other factors outside the manager’s control.

Ready to discuss fit?

Request Amazon Ads Management

Share your account, advertising scope, and priorities. The account is reviewed before the final scope, pricing, and operating terms are confirmed in writing.