Amazon Ads Performance Audit

Amazon Ads Performance Audit

Find out what’s wasting ad spend and what to do about it.

Get an expert review of your Amazon advertising account, with clear findings, supporting analysis, and a prioritized plan for improving performance.

Experience & Review

Experienced, human-reviewed analysis.

Data tools may help organize account information, but the findings, priorities, and final recommendations are individually reviewed and tailored to the account.

12+ yearsHands-on Amazon marketplace and advertising experience.
Seller Central and Vendor CentralAdvertising and operational perspective across both platforms.
Selected Vendor Central result60% year-over-year growth in the first 12 months, with advertising revenue growing 4x and ROAS reaching approximately 3.4.

Selected result. Individual outcomes vary.

View the case study

Is This the Right Audit?

A focused diagnosis for established Amazon Ads accounts.

Choose this Audit when you need an account-wide view of what is happening before deciding what to change.

Best for

  • An established account with enough recent advertising activity to identify meaningful patterns
  • Accounts with suspected waste, structural issues, uneven performance, or unclear priorities
  • Sellers and teams that can implement recommendations internally
  • Brands that want a diagnosis before considering hands-on support

Not the right fit when

The Amazon Ads Performance Audit is diagnostic. It does not include campaign implementation, account changes, or ongoing management.

Why Diagnose First?

Make changes in the right order, for the right reasons.

Review the account-wide pattern before changing bids, budgets, targets, or campaign structure.

Fix causes, not symptoms

Connect campaign structure, targeting, search terms, placements, budgets, ASIN performance, and conversion readiness before deciding what deserves action.

Prioritize the highest-impact work

Use the 30-Day Priority Action Plan to sequence changes instead of reacting to isolated metrics or making disconnected fixes.

Choose the right next step

Decide with more confidence whether to implement internally, work through one issue live, or discuss separate hands-on support.

What You’ll Get

More than a report. A clear plan for what to do next.

Your Audit connects account-level findings with supporting analysis and a practical order of operations.

Comprehensive Written Audit

A detailed review of campaign structure, targeting, search terms, budget allocation, placements, ASIN performance, conversion readiness, and other account-specific opportunities identified during the analysis.

Supporting Analysis Workbook

A downloadable spreadsheet containing the account-specific analysis used to support the findings.

Exact tabs, analyses, and data views vary based on account structure and available data.

Personalized 20–30 Minute Recorded Video Walkthrough

A recorded screen-and-voice walkthrough explaining the most important findings, relevant examples, and why certain changes deserve priority.

30-Day Priority Action Plan

A practical sequence of actions focused on what should be addressed first over the next 30 days.

7-Day Clarification Period

Reasonable questions that clarify the delivered findings and recommendations are included during the 7-Day Clarification Period after delivery. New analysis, implementation planning, or materially broader questions are outside this period.

Sample Deliverables

See what you’ll receive before you buy.

Explore a fictional example to see the level of analysis and recommendations included in an Amazon Ads Performance Audit.

A $995 audit shouldn’t be a mystery.

Sample Audit

See how account findings are presented, explained, prioritized, and translated into an actionable plan.

View Sample Audit (PDF)

Sample Analysis Workbook

Review example campaign, search-term, ASIN, and performance analysis supporting the recommendations.

Explore Sample Workbook (XLSX)

The sample account and all performance data are fictional. Actual scope and recommendations vary based on account complexity, available data, and business circumstances.

How It Works

1

Purchase and Complete Intake

After purchase, you’ll receive intake and access instructions. Complete the requested business context so the review can begin.

2

Provide Access and Reports

Follow the secure instructions for delegated access or requested reports. Never send your Amazon password.

3

Your Account Is Analyzed

Your account is reviewed against the confirmed scope, and the highest-priority findings are organized into a practical sequence.

4

Receive and Clarify

Target delivery is within 7 business days after all required access, data, and information are received. The 7-Day Clarification Period begins at delivery.

Before You Purchase

Confirm the scope and required inputs.

Target delivery is within 7 business days after all required access, data, and information are received.

Base Audit Scope

  • One Amazon marketplace
  • Up to 35 campaigns with spend in the last 90 days
  • Recently paused campaigns are included if they had spend during that period
  • Campaigns with no spend in the last 90 days are excluded

If your account has more than 35 qualifying campaigns, multiple marketplaces, or an unusually complex structure, contact The AMZ Specialist before purchasing to confirm custom scope.

What You’ll Need to Provide

  • Secure user permissions or delegated access to the applicable Amazon advertising account
  • Requested advertising reports and supporting account data
  • Relevant business goals, constraints, and recent account changes
  • Timely answers to reasonable clarification questions needed to complete the analysis

Security note: Never send your Amazon password. If direct delegated access is not available, contact The AMZ Specialist before purchasing to confirm whether the requested reports can support the review.

After the Audit

You choose what happens next.

The Audit gives you a diagnosis and prioritized plan. Any work beyond the delivered Audit is optional and separately purchased or scoped where applicable.

Implement internally

Use the written Audit, workbook, walkthrough, and 30-Day Priority Action Plan with your internal team.

Clarify the findings

Use the 7-Day Clarification Period to ask reasonable questions about the delivered findings.

Get ongoing guidance

Need ongoing guidance while you implement? AMZ Specialist Access can provide focused advisory support as questions come up.

Frequently Asked Questions

Questions to resolve before purchasing.

What happens immediately after purchase?

You’ll receive intake and access instructions explaining the business context, permissions, reports, and other information needed. The delivery target begins after all required access, data, and information are received.

Who performs the Audit?

The Audit is performed and individually reviewed by The AMZ Specialist, drawing on 12+ years of hands-on Amazon marketplace and advertising experience across Seller Central and Vendor Central. Data tools may help organize information, but the findings and recommendations are human-reviewed.

Is the Audit appropriate for a new or low-data account?

Usually not. The Audit is designed for established accounts with enough recent advertising activity to identify meaningful patterns. If your account is new or has limited recent activity, contact The AMZ Specialist before purchasing so fit can be confirmed.

Is there a minimum monthly ad-spend requirement?

No hard monthly ad-spend threshold is required. Fit depends on whether the account has enough recent advertising activity to support meaningful analysis, not on a fixed spend minimum.

What if I have more than 35 qualifying campaigns?

The base scope includes up to 35 campaigns with spend in the last 90 days. Accounts above that limit or with unusually complex structures may require custom scoping. Contact The AMZ Specialist before purchasing and wait for scope confirmation.

Can the Audit cover more than one marketplace?

The base Audit covers one Amazon marketplace. Multiple marketplaces require custom scoping before purchase.

Which Amazon Ads types and accounts are supported?

The standard Audit focuses on Sponsored Products, Sponsored Brands, and Sponsored Display across Seller Central and Vendor Central accounts where those formats are available. If your account includes Amazon DSP or another product outside those core formats, contact The AMZ Specialist before purchasing to confirm whether it can be scoped.

What if I cannot provide delegated account access?

Secure delegated access is preferred when applicable. If it is not available, contact The AMZ Specialist before purchasing to confirm whether the requested reports and supporting information will be sufficient. Never send your Amazon password.

How is account data handled?

Account access, reports, and supporting information are used to perform the Audit and should be provided only through the instructions supplied after purchase. Never send passwords. If your business has specific security or data-retention requirements, confirm them before purchasing.

What if required inputs are delayed or incomplete?

Target delivery is within 7 business days after all required access, data, and information are received. That timeline does not begin until every required input is available. If something is missing, you will be told what is still needed before the review can proceed.

What happens after the Audit?

The Audit documents and prioritizes issues—including major structural problems—but does not include implementation. You can implement internally, use the 7-Day Clarification Period, get recurring focused guidance through Access, book a Strategy Session for one complex issue, or separately discuss the 45-Day Efficiency Reset or Ongoing Management. To preserve the one-time $500 Audit-to-Reset Credit, request 45-Day Efficiency Reset scoping within 30 calendar days of Audit delivery. Once The AMZ Specialist provides the scoped Reset proposal, the credit remains available for 7 calendar days to complete the purchase. The credit applies only to the same business and Amazon account reviewed in the Audit. It is non-transferable, has no cash value, applies to the 45-Day Efficiency Reset only, cannot be combined with other discounts or credits, and is unavailable if the Audit is refunded, reversed, or charged back. See the full What Happens After the Audit? section for the available paths.

How is the Audit different from Access or a Strategy Session?

The Audit is a one-time account-wide diagnosis with a prioritized plan. Access provides recurring focused guidance for ongoing Amazon Ads questions. A Strategy Session is a live discussion around one complex issue.

What is the refund or cancellation policy?

Refund and cancellation terms are governed by the existing Cancellation & Refund Policy. Review that policy before purchasing.

$995 one-time

Get an account-specific diagnosis, supporting analysis, and a clear order of operations.

Purchase the $995 Audit