Amazon PPC Audit & Health Score
Answer 20 questions to evaluate your Amazon advertising structure, optimization practices, profitability controls, and measurement.
Find the gaps affecting your Amazon PPC performance
This self-audit reviews the processes that support efficient, scalable advertising. Answer each question based on what is consistently happening in your account, not what is planned or done occasionally.
Answer honestly
Choose the response that best reflects your current process.
Review your score
See your overall score and four category-level scores.
Prioritize improvements
Receive recommendations based on your highest-risk gaps.
Evaluate your account-management practices
Amazon PPC Health Score
What your score means
Your results provide a directional assessment of your Amazon PPC management practices.
This score is based on self-reported processes and is not a substitute for reviewing actual campaign data.Category scores
Targets, segmentation, naming, objectives, and campaign control.
Search terms, negatives, bids, placements, and budget movement.
Product economics, budget caps, margins, TACoS, and growth spend.
Ad formats, product targeting, reporting, and documented testing.
Your top five PPC opportunities
Want to validate these results with your actual account data?
A professional Amazon Ads audit reviews campaigns, targets, search terms, placements, budgets, and product-level profitability to identify the specific issues affecting results.
What makes an Amazon PPC account healthy?
Profit-based targets
Healthy accounts use product economics to establish ACoS and ROAS targets instead of applying one generic goal to every product.
Controlled discovery
Automatic and broad targeting generate useful search-term data, while exact targets and negatives provide control over proven traffic.
Intentional budgets
Budgets should protect profitable demand, support strategic growth, and limit persistent waste.
Complete measurement
ACoS and ROAS should be reviewed alongside product margin, TACoS, total ROAS, conversion rate, and organic sales trends.
Amazon PPC audit FAQs
What is an Amazon PPC audit?
An Amazon PPC audit evaluates campaign structure, targeting, search terms, bidding, budgets, placements, advertising formats, measurement, and profitability to identify inefficiencies and growth opportunities.
What is a good PPC Health Score?
A score of 85 or higher indicates a strong process foundation. Scores below 70 suggest meaningful opportunities, while scores below 50 indicate several high-priority management gaps.
Does a high score guarantee strong advertising performance?
No. The score evaluates management processes based on your responses. Actual performance also depends on product economics, competition, pricing, reviews, conversion rate, inventory, and customer demand.
Does this assessment access my Amazon account?
No. The assessment runs in your browser and does not connect to, upload, or store any Amazon account information.
Find the exact campaigns and search terms affecting performance.
Get a professional Amazon Ads audit with account-specific findings and prioritized recommendations.